B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also various other facts concerning modern B2B marketing. We review just how the purchasing journey is now totally fragmented and also the way that neighborhood building can assist online marketers retake control of the discover… Read More